Kendra Martinez Soap Company
Full brand identity system developed for a small business entering the health, wellness, and beauty space. The project encompassed brand strategy, logo design, packaging, and a complete omnichannel marketing system across email, social, and web.
-
Develop a brand identity from the ground up for an eco-friendly bath and body product line targeting a modern, health-conscious consumer. The brand needed to feel premium and trustworthy while remaining approachable, and every brand touchpoint needed to work cohesively from packaging through digital channels.
-
Lead Designer
Responsible for brand strategy, visual identity development, packaging design, and omnichannel creative execution.Brand identity and logo design
Packaging design and dieline layout
Color palette and typography system development
Email campaign creative
Social media campaign assets
Web design mockups
-
Complete brand identity system
Logo and brand mark
Product packaging
Email campaign
Social media campaign
Website mockups
-
The chosen color palette — salmon pinks, coral, cream, olive green, and charcoal gray — was selected to evoke natural beauty, freshness, and modern sophistication, positioning the brand competitively within the premium natural beauty segment. Logo versatility was a primary requirement, ensuring seamless application across packaging, digital, and print touchpoints.
Note: Kendra Martinez Soap Company is a concept brand created to demonstrate full brand system development from identity through omnichannel execution.
