Foster Farms Retail Marketing

Designed integrated retail marketing materials supporting both the Fresh and Frozen product categories. Deliverables included shopper marketing signage, retail advertisements, social media assets, and in-store promotional displays used across grocery and club retail channels.

  • Increase visibility of Foster Farms products across retail and consumer touchpoints while maintaining brand consistency.

  • Associate Designer

    Collaborated with marketing managers and category stakeholders to create retail-ready promotional materials while maintaining Foster Farms brand standards and packaging guidelines.

    • Layout design

    • Production design

    • Retail marketing collateral

    • Social media creative

    • Prepress preparation

    • Vendor-ready artwork

    • Brand guideline compliance

    • In-store hanging signage

    • Retail print advertising

    • Floor banners

    • Social media assets

  • Contributed to a comprehensive brand refresh that drove a 30% increase in consumer awareness and supported a multimillion-dollar ROI across national retail accounts. Creative work helped secure and maintain partnerships with major grocery and club retailers across regional and national markets.

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