Clair Obscur: Expedition 33

Clair Obscur: Expedition 33 is a fantasy RPG published by Maximum Entertainment. I supported the game’s launch through packaging, retail advertising, and social campaign asset development across physical and digital channels.

  • Create premium physical packaging and paid promotional assets that aligned with the game’s established visual identity while supporting collector appeal and launch visibility.

    This required balancing:

    • consistency with provided key art and brand assets

    • production requirements for physical components

    • promotional adaptation for retailer-specific digital placementscription

  • As Senior Graphic Designer, I translated approved brand assets and key art into production-ready deliverables optimized for packaging, retailer requirements, and digital marketing channels.

    Responsibilities included:

    • Packaging layout and production file preparation

    • Platform adaptation for PS5 and Xbox Series X

    • Marketing asset execution for retail and social channels

    • Maintaining consistency across launch materials and product variants

  • Packaging & Product Assets

    • Lumiere Edition packaging for a GameStop Exclusive

      • Custom tuck box (PS5 only)

    • Lumiere Edition beauty shot

      • SteelBook

      • Artbook

      • DLC contents

      • PS5 product presentation asset

    • Standard Edition coversheets

      • Xbox Series X

      • PS5

    Retail & Advertising

    • Full-page Walmart EGM magazine ad

      • Standard Edition

      • Xbox Series X / PS5

    Social Campaign Assets

    • Pre-launch teaser ads for social media

    • Post-launch social assets highlighting launch success and key milestones

  • Design: Gwen Aguilar
    European Packaging: Luke Bird, Graphic Designer, Maximum Entertainment
    Keyart: Sandfall Interactive

  • Supported launch visibility across major retail and digital touchpoints, including GameStop exclusive packaging, Walmart advertising, and social campaign assets.

    Following launch, the title received major industry recognition at The Game Awards 2025, including Game of the Year and multiple additional awards.

Lumiere Edition Beauty Shot: This one-page ad showcased the Lumiere Edition, which included an exclusive SteelBook, artbook, and DLC, presented in a premium, painterly style for the GameStop-exclusive release (PS5 Only).

In the days leading up to the official brand launch, several “teaser” social posts were published on Maximum Entertainment’s organic social channels to get fans excited for the game’s release.

The game’s success upon launch exceeded its projected sales goals and was well-received by critics. Therefore, ‘release’ social posts were published to showcase these wins, driving further engagement and excitement among fans.

Maximum Entertainment had an opportunity to feature the Standard Edition in IGN magazine. This full-page ad helped drive pre-sales past our projected goals, resulting in a complete sellout of pre-orders.

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