Clair Obscur: Expedition 33

Clair Obscur: Expedition 33 is a highly anticipated fantasy RPG developed by Sandfall Interactive and published by Maximum Entertainment. As Senior Graphic Designer, I supported the visual execution of the Collector’s Edition launch by developing premium packaging, retail assets, and supporting marketing collateral designed to elevate the product experience and reinforce the game’s premium positioning.

  • I led packaging, paid advertising, and social media design for the title, building excitement pre- and post-launch and driving sales for both the Lumiere Edition and Standard Editions.

    • Lumiere Edition packaging - A GameStop Exclusive product (custom tuck box - PS5 Only)

    • Lumiere Edition beauty shot (SteelBook, artbook, DLC - PS5 Only)

    • Standard Edition coversheets (Xbox Series X, PS5)

    • Full-page Walmart EGM magazine ad (Standard Edition - Xbox Series X, PS5)

    • Social media teaser ads (pre-launch)

    • Social media posts (post-launch success highlights)

  • Design: Gwen Aguilar
    European Packaging: Luke Bird, Graphic Designer, Maximum Entertainment
    Keyart: Sandfall Interactive

    • The Collector’s Edition contributed to a high-visibility product launch that generated strong consumer excitement and collector interest.

      Project outcomes included:

      • Successful launch support for a major new IP release

      • Elevated brand presentation through premium physical packaging

      • Internal stakeholder alignment through presentation assets and mockups

      • Contribution to launch momentum surrounding the title’s industry recognition

      Following launch, Clair Obscur: Expedition 33 earned major recognition at The Game Awards 2025, including Game of the Year and multiple category wins.

Challenge: Create a visually cohesive collector’s edition that aligns with the game’s dark fantasy aesthetic while delivering a premium unboxing experience for fans and collectors.

This required balancing:

  • Brand consistency across multiple physical and digital touchpoints

  • Tight production timelines for launch readiness

  • Packaging requirements, including structural constraints, print specifications, and premium finishing considerations

  • Cross-functional collaboration between marketing, product, licensing, and external print vendors

Lumiere Edition Beauty Shot: This one-page ad showcased the Lumiere Edition, which included an exclusive SteelBook, artbook, and DLC, presented in a premium, painterly style for the GameStop-exclusive release (PS5 Only).

In the days leading up to the official brand launch, several “teaser” social posts were published on Maximum Entertainment’s organic social channels to get fans excited for the game’s release.

The game’s success upon launch exceeded its projected sales goals and was well-received by critics. Therefore, ‘release’ social posts were published to showcase these wins, driving further engagement and excitement among fans.

Maximum Entertainment had an opportunity to feature the Standard Edition in IGN magazine. This full-page ad helped drive pre-sales past our projected goals, resulting in a complete sellout of pre-orders.

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