Clair Obscur: Expedition 33

Clair Obscur: Expedition 33 made history at The Game Awards 2025, earning Game of the Year and a record-setting nine awards, including Best RPG, Narrative, Direction, and Indie Game, while also sweeping the Golden Joysticks. I led packaging, paid advertising, and social media design for the title developed by Sandfall Interactive and published by Kepler Interactive, with Maximum Entertainment responsible for North American physical sub-publishing, supporting the launch of a dark fantasy RPG inspired by the Belle Époque.

  • Create packaging and marketing assets that capture the painterly, fantasy-driven world of Clair Obscur: Expedition 33, while building excitement pre- and post-launch, driving sales for both the Lumiere Edition and Standard Editions.

    • Lumiere Edition packaging - A GameStop Exclusive product (custom tuck box - PS5 Only)

    • Lumiere Edition beauty shot (SteelBook, artbook, DLC - PS5 Only)

    • Standard Edition coversheets (Xbox Series X, PS5)

    • Full-page Walmart EGM magazine ad (Standard Edition - Xbox Series X, PS5)

    • Social media teaser ads (pre-launch)

    • Social media posts (post-launch success highlights)

  • Design: Gwen Aguilar
    European Packaging: Luke Bird, Graphic Designer, Maximum Entertainment
    Keyart: Sandfall Interactive

    • Trailer reveal reached 2M+ views internationally across platforms.

    • Named one of the most anticipated titles of 2025.

    • Collector’s Edition pre-orders sold out within days, with over 3.3M copies sold.

    • Campaign visuals played a key role in generating excitement, reinforcing the brand, and driving strong sales momentum.

One of the goals for the Clair Obscur: Expedition 33 campaign was to create a cohesive line of products, from the packaging to digital assets.

Lumiere Edition Beauty Shot — This one-page ad showcased the Lumiere Edition, which consisted of an exclusive SteelBook, artbook, and DLC in a premium, painterly presentation for the GameStop-exclusive release (PS5 Only).

In the days leading up to the official brand launch, several “teaser” social posts were published on Maximum Entertainment’s organic social channels to get fans excited for the game’s release.

The game’s success upon launch exceeded its projected sales goals and was well-received by critics. Therefore, ‘release’ social posts were published to showcase these wins, driving further engagement and excitement among fans.

Maximum Entertainment had an opportunity to feature the Standard Edition in Walmart’s EGM magazine. This full-page ad helped drive pre-sales past our projected goals, resulting in a complete sellout of pre-orders.

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