CrisTales Collector's Edition — Packaging & Retail Campaign
CrisTales is a time-bending indie RPG published by Maximum Entertainment (formerly Modus Games). For the Collector's Edition launch, I designed premium physical packaging and paid promotional assets, applying the same production precision and brand-consistency discipline required for consumer goods packaging across vinyl, CD, and digital retail formats.
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Create premium physical packaging and paid promotional assets that aligned with the game’s established visual identity while supporting collector appeal and launch visibility.
This required balancing:
consistency with provided key art and brand assets
production requirements for physical components
promotional adaptation for retailer-specific digital placements
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Lead designer responsible for end-to-end design execution and production across Collector's Edition physical packaging and paid retail marketing assets. Worked within established key art and brand guidelines provided by the developer, adapting and extending the visual system across multiple physical and digital formats.
Vinyl sleeve design and dieline production
Vinyl hang tags
CD jewel case front, back, and inside spread design
CD disc artwork
Paid digital advertising
GameStop landing page website takeover assets
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Vinyl Sleeve Design
Vinyl Tags
CD Jewel Case Design
CD Disc Artwork
Paid Advertisements
Website takeover assets for GameStop
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Senior Graphic Designer: Gwen Aguilar
Art Direction/Keyart: Sebastian Villarreal at Dreams Uncorporated -
CrisTales became one of Maximum Entertainment's highest-selling titles of 2021, with the Collector's Edition packaging and retail campaign contributing to strong launch visibility across physical and digital retail channels. The GameStop website takeover extended campaign reach at one of the title's primary retail partners at launch, supporting consumer awareness and sell-through at a critical launch window.
